GRA is now Wide Orbit Automation for Radio
WideOrbit Inc., the leading provider of business management software for Media companies, today announced the acquisition of the assets of Google’s radio automation business, including Google Radio Automation, Maestro and SS32 automation products. By including Google Radio Automation in its product suite, WideOrbit now provides a comprehensive business solution for radio broadcasters.
“The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters,” said Eric Mathewson, Founder and CEO of WideOrbit. “This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike. We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family.”
WideOrbit is the industry’s fastest growing provider of traffic, revenue management and billing software for radio broadcasters with its WO Traffic solution. With the acquisition of Google Radio Automation, WideOrbit now offers the most complete, state-of-the-art, business solution for radio broadcasters — including traffic, revenue management, billing and automation. The 3,600 Google Radio Automation customers around the globe will now be able to expand their automation system to work seamlessly with WideOrbit’s WO Traffic for end-to-end operations.
"We are pleased that WideOrbit will be able to take advantage of Google's radio automation technology as they continue to develop their business," said Jim Woods, Director of Product Management at Google. "We are confident that WideOrbit will make every effort to improve the technology and serve existing customers at the highest possible level."
WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Seattle, Dallas, Denver, London and New Delhi.